Meet Octo

Octo wasn't supposed to become the face of Seaside Softwear.

He just kept showing up. One day he was on a sticker. Then a hat.Then a hoodie.

Then somehow he ended up on half the store. At that point, resistance seemed futile.

So for Summer 2026, we're officially welcoming Team Octo to the New England coast.

Bring him along on beach walks, ferry rides, dockside lunches, and seaside detours.

Just don't expect navigation advice. Octo doesn't have a map. He prefers exploring.

Love a Lobster

Claws up for the crustacean nation.

A classic coastal vibe for the bold, the briny, and the butter-splattered.

For seafood shack seekers and anyone who's ever been trapped in shellfish reveries.

Material: Heavyweight, soft-spun cotton
Fit: Unisex, true-to-size comfort for dockside lounging or dinner at the shore
Detail: Seaside Softwear wave tag on back; available in multiple colorways

Grab on tight. This one’s got claws.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

$35.00

Size Guide
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