Octo wasn't supposed to become the face of Seaside Softwear.
He just kept showing up. One day he was on a sticker. Then a hat.Then a hoodie.
Then somehow he ended up on half the store. At that point, resistance seemed futile.
So for Summer 2026, we're officially welcoming Team Octo to the New England coast.
Bring him along on beach walks, ferry rides, dockside lunches, and seaside detours.
Just don't expect navigation advice. Octo doesn't have a map. He prefers exploring.
Small fish. Big school.
This tee honors the underestimated underdogs of the estuary, the ones who are quick, scrappy, and surprisingly coordinated.
For the locals who know that even in brackish waters therein lies true tenacity.
Material: Heavyweight, soft-spun cotton
Fit: Unisex, true-to-size comfort for river walks, rivalries, or late-night plotting
Detail: Schooled by the Sea school on front, bigger badge on back
Come Together. Rule the River.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
$35.00
