Octo wasn't supposed to become the face of Seaside Softwear.

He just kept showing up. One day he was on a sticker. Then a hat.Then a hoodie.

Then somehow he ended up on half the store. At that point, resistance seemed futile.

So for Summer 2026, we're officially welcoming Team Octo to the New England coast.

Bring him along on beach walks, ferry rides, dockside lunches, and seaside detours.

Just don't expect navigation advice. Octo doesn't have a map. He prefers exploring.